Artificial Intelligence is no longer a science fiction story-line, but a concrete reality that is revolutionizing countless businesses across many industries. The staffing and recruiting field is no exception.
It currently takes a specific skill set and mentality to succeed in a recruiting career, but will the successful recruiters a decade from now look different from successful recruiters today? While some worry about job security and others rejoice because of role improvements, here’s how the future of AI will impact your job as a recruiter.
The first palpable change AI will cause to your role as a recruiter will be in rapidly evolving Applicant Tracking Systems. An ATS may already be a centralized portal and database that you rely on to keep track of and manage candidates, but AI can grant that tool a tremendous amount of new capabilities only limited by the imagination of developers.
Picture an ATS that can instantly search and compile a candidate’s available public information from social media and search engines, providing not just a personality assessment but also a schedule of the hours that candidate is most digitally active. Combine it with instant background checks and revolutionized automated resume screening, and matching the right candidates to the right roles and knowing when and how to contact them will be easier and more effective than ever.
AI and automation often go hand in hand, and as ATS capabilities evolve so too will the way candidates are marketed to. In an effort to improve communication, talent acquisition departments are increasingly partnering with marketing departments, working in tandem to capture the interest of candidates.
Once again, this is an area that AI will streamline and improve. Artificial intelligence thrives on data, and marketing communications provide figures such as which candidates opened a correspondence, if they clicked on a link, how long they spent on a page, and even where they scrolled to on the page. AI can take this into account in order to tailor future correspondences to each individual.
While AI can improve those communications, a balance must be found to utilize such software alongside recruiters and not in place of them. When many organizations start to heavily rely on automated recruiting chatbots and inundate candidates with messaging, those candidates will take notice of human recruiters personally reaching out to them. Those that hold the historically-vital relationship-building skills will be the recruiters that are most in demand.
The technological innovations and subsequent role changes set to take place in the industry can leave a recruiter both excited and concerned. As long as you focus strongly on relationship-building, utilize the improvements AI can bring, and place yourself in an organization that understands the right balance between the two, your career as a recruiter can be a long and fruitful one.
If you’re interested in a stable recruiting role that appropriately balances new technology with human connections, join the MiSource team.
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