Is Facebook the Future of Recruiting?

With over two billion active users,Facebook is a great place to connect with family, friends, former classmates and colleagues, but have you considered using Facebook to recruit?

Employer Branding

When researching a potential employer, job seekers will often look you up on Facebook. They want to see if your culture represents somewhere they’d like to work. If you haven’t posted anything to your page in some time, job seekers will see that as a red flag and it can easily sway their decision to not hit “apply.”

If you’re looking to amplify your Facebook page with content that shows off your great company culture, start by posting a graphic on major holidays or wishing your employees a “Happy Birthday.” These simple steps will take your employer branding a long way and make your company more inviting.

Facebook Jobs

Did you know you can post job openings directly to Facebook? This is the easiest way to get a job seeker’s attention when they log into Facebook. Facebook jobs is a great tool to increase your accessibility to potential candidates and allow them to apply with their Facebook profile.

You can also take advantage of Facebook’s advertising opportunities to increase the exposure of your job posting. There are great methods such as Facebook paid advertising, sharing the job into Facebook Groups, Facebook Messenger, and posting it to your company page directly. If you take advantage of all these suggestions, you can sit back and watch the candidates roll in.

Hiring Events

Will you be attending a job fair and open to meeting new job seekers? You can easily increase your attendance numbers by posting the event on Facebook. You can create a flyer and post that directly to your page, or create an event with the date, time, and location. This will allow interested candidates to be able to RSVP to the event and be reminded of it by Facebook as the date draws closer, bringing your talent pool right to you.

Facebook is proving to be one of the easiest and most effective ways to recruit talent. The next time you have a hiring need in your business, consider tapping into Facebook’s tools and reaching the right fit for your open role. If you don’t have any open jobs, start today by building and growing your employer branding so that you can stand out from the crowd.